Cherry Blossom is a bright and fun 5 colour greetings card range for everyday and general birthday. The range consists of 16 designs of pattern infused, iconic feminine graphic illustration, cherry blossom florals and varied composition. The range was produced with a 5 colour of neon pink creating a vibrant and striking range that literally pop out of the shelf instore. The range was to replace a previous photo montage range within the Hallmark line which had performed successful in the past but needed a fresh update. I worked alongside a creative manager on the range, designing the elements and colour palette before creating decorative icons and details for each design. I lead the project on the design side and mentored and guided a designer to assist me with 4 of the design. I then worked with a technical team to set up all files ready for 5 colour underpinning all other colours with a % of the neon pink to ensure all colours popped off the stock! This range is currently in store and can be found in Hallmark stores, and independent retails. © Hallmark Cards
