Posh Paws Dog Grooming Salon is a lovely, friendly, clean and modern fresh new salon situated in Northumberland. This was such a lovely and refreshing project to work on, a lovely dog grooming salon in my local area.
The client wanted a slight 1950's quirky take on the branding and overall look. She wanted to create a friendly, approachable looking business with a fun and light hearted tone of voice through all communications. I was conscious of not making it too much of a pastiche as it still needed to be fairly modern and simple.
I kept the colour palette as soft pastels against black with polka dots introduced where appropriate. The design uses a script font against good old Rosewood, along with a type writer style font to mix it up.
I had fun when it came to the editorial and tone of voice, a play on words like 'give the dog a bone' and 'come for a sniff around' is used in some of the literature for an element of fun.
The Facebook page will be updated regularly with deals and offers which have been pre-designed.
So far since the groomers opened last Saturday (9th August 2014) the owner has been fully booked... lets hope it's a great success for her!
Logo and identity for Posh Paws Dog Grooming Salon
Owner outside Salon on open day :)
Facebook page build including rotating cover images, adverts and promotion graphics
Posh Paws Business Card
Reverse of Business Card
Opening month flyer
Opening day flyer
Chalk work hand lettered by myself for the waiting room