![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/94eb3e3a4e997bb5a0e9499e_rw_1200.jpg?h=b279eec1c819274bb0e5200d088a8bba)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/3c493d73eb068eb2c7db2f6c_rw_1920.jpg?h=143ff84ab11cb2c27503197337a09bbe)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/5e04c15ccd130f2281ad5695_rw_1920.jpg?h=99a889866054f658ed4d5d55bf1e1a77)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/e51dbcc5651d22931d1d3939_rw_1200.jpg?h=7ca4d5d35b0379fcba6e85f0645b2ae0)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/66aae207f9e15a7216b23245_rw_1920.jpg?h=6a1b1054be82641689961dfe8b8219e6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/cdbc664980c0ff532a9d585e_rw_1920.jpg?h=bea9072a652875a094d818a7fa8738d6)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/f0b3a772c4459442ff219094_rw_1920.jpg?h=302167ebfae72c10b5ad56d274f40c67)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/5f410f0b7ae05d4a6c8866b5_rw_1200.jpg?h=ad6d8c65ff559b369b1068bf4df724da)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/55612239d15e41be5a46237c_rw_600.jpg?h=325a2130d27fe20fd9cc90ee9351b0f0)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/0f79dde5089d8a43ba015978_rw_600.jpg?h=7c2816373822aaa66a5e9fbef488ddf3)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/44abea825ef9c6826bb684f7_rw_600.jpg?h=51ea61192e621ec7d2ad8eb426bf06e7)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/452778b655009789770c64f5_rw_1920.jpg?h=47e6502e9953a897294027ab01231713)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/79e855551c7a8ba4b25cc4d9_rw_1920.jpg?h=82e0189b24d5a2d5af45788de259210c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2061ee066b802c9a999fbdb3d7ee4396/fd4e0999b7fa2662912748d1_rw_1920.jpg?h=7b2740759e26f057705402f68850b10b)
Posh Paws Dog Grooming Salon is a lovely, friendly, clean and modern fresh new salon situated in Northumberland. This was such a lovely and refreshing project to work on, a lovely dog grooming salon in my local area. The client wanted a slight 1950's quirky take on the branding and overall look. She wanted to create a friendly, approachable looking business with a fun and light hearted tone of voice through all communications. I was conscious of not making it too much of a pastiche as it still needed to be fairly modern and simple. I kept the colour palette as soft pastels against black with polka dots introduced where appropriate. The design uses a script font against good old Rosewood, along with a type writer style font to mix it up. I had fun when it came to the editorial and tone of voice, a play on words like 'give the dog a bone' and 'come for a sniff around' is used in some of the literature for an element of fun. The Facebook page will be updated regularly with deals and offers which have been pre-designed. So far since the groomers opened last Saturday (9th August 2014) the owner has been fully booked... lets hope it's a great success for her!