Occasionals was a very clean graphic illustration look I worked on for a everyday range of greetings cards for Hallmark. The range also expanded into other seasons including Mother's Day.
These simple graphic designs were underpinned with the cold foil process, giving some of the colours in the illustration pop out with a metallic finish. This was a new finish I had never worked with before. I liaised with external printing company Windles who produced the designs with cold foil finish. It was a great learning experience for me and a great technique to use for very effective results!
© Hallmark Cards